Mercedes Benz x Karla Otto

Leave a comment
Commercial

Photo: James J. Robinson

A content series I coordinated an executed for Karla Otto’s client Mercedes Benz Fashion Week Australia while working at Oyster Magazine.

Introducing Oyster’s MBFWA 2016 Squad

tome_mbfwa16_james_j_robinson_5_0

MBFWA 2016 is almost upon us, and while the good people of Carriageworks dust off the red carpet, and sequins, flowers and diamonds sell out across Sydney, a team of talented heroes gathers in the background. This year, in partnership with Mercedes-Benz, we’ll be sending five little legends along to fashion week to bring you their most treasured moments and most precious memories from each day.

Check out the full article on Oyster Magazine.

Meet The Models Making Their Runway Debut At MBFWA 2016

bella_eddienew-oyster-img-1

Meet the gals who are about to tear it up on the runways at Mercedes-Benz Fashion Week Australia come May. It is going to be huge: Toni Maticevski is opening the week, Dion Lee returns home, and Oyster faves Romance Was Born, Emma Mulholland and Georgia Alice will all be doing their thing.

It’s true that every year has stand-out model talent, but it’s the newbies — walking their first runways ever this year — who you should get to know immediately. Cop their sweet drawing skills and great life goals below.

Check out the full article on Oyster Magazine.

MBFWA Diaries: Jedd Cooney Chills Backstage @ Toni Maticevski

toni_maticevski_shot_by_jedd_cooney_mbfwa_2016_01

MBFWA 2016 is officially underway, you guys! To kick things off Maticevski delivered a super swish presentation complete with bondage-y chokers, très textured outfits and so much fashion. Our pal Jedd Cooney went along to capture some of the actually-very-chill fash week vibes, hanging out BTS with cool chicks Ruby-Jean Wilson, Maisie and many, many more.

Check out the full article on Oyster Magazine.

MBFWA Diaries: Poppin’ Polaroids By Oyster Market Editor Chloe Hill

5_mbfwa_by_chloe_hill_-_with_lily_nova

Oyster’s very own Chloe Hill is today’s MBFWA correspondent and boy, has she come up with the goods. Armed with a trusty Instax camera and a whole pack of Textas, Chloe has managed to find the week’s cutest and most colourful moments in a diary that proves that fashion week doesn’t have to be super srs.

Check out the full article on Oyster Magazine.

MBFWA Diaries: All The Glitter As Shot By James J Robinson

james-models-4

Oyster’s mate and handy camera man James J Robinson went deep into MBFWA this week to capture all the frenzy/fun times both #BTS and at of some our fave designer’s shows. Evidence would suggest that things over at Tome, Christopher Esber, Romance Was Born and Emma Mulholland took it to a way more glittery place than a Mariah Carey concert, which is def saying something.

Fash week might be over for the year, but the fond memories will live on in our hearts and the above gallery forever. Check it out!

Check out the full article on Oyster Magazine.

MBWFA Diaries: A Video Vibe Piece By Freya Esders

MBFWA is in full swing and, despite the hectic schedule, high volume of glitter and concentration of really, really good looking people in one place, the vibes we’re sending and receiving are very calm and very collected.

Our girl Freya Esders has captured some evidence of just how relaxed things were during her backstage and on-site hangs this week. Her video vibe piece features chill times with models like Astrid Holler, Ruby Jean Wilson and Raenee Sydney, and a pre-show look at Karla Spetic. Feel the zen below.

 

 

Check out the full article on Oyster Magazine.

Oyster TV: Meet The Models Who Won Fashion Week By James J Robinson

As MBFWA comes to an end for another year it’s time to sit down and reflect on all the good times, good looks and good people that we had saw and met. After consuming a million bottles of San Pellegrino, and observing a million strong road looks (aka street style), it’s the four new BFFs we made that’ll stay with us for actual ever.

Good guy James Robinson documented the week through the eyes of our new pals, Gwen Lu, Lily Nova, Mary Akech and Raenee Sydney, so that you might have the pleasure of meeting them too. Get to know the gang below <3.

 

Check out the full article on Oyster Magazine.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s